The North Face maintains strong links with the outdoor community by providing quality products to climbers, hikers, skiers and boarders. This exercise in art direction takes aim at the city dwellers. This group is often blind to traditional advertising methods,
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constantly being inundated with billboards, taxi tv and banner ads. By providing this audience with inspiration AND the tools needed to make it happen, The North Face posits itself as a partner on their journey to the peace of mind found only in nature.
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