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Radio Pacifico*
Cerveza Pacífico Clara

Radio Pacifico is a branded media player web application. Whether a user is hosting a party, embarking on a road-trip or chillaxing by the pool... they'll find the right sounds to accompany them at radio.pacifico.com. The site features hundreds of mixes curated by some of the brightest musical minds, djs and trend setters.
 

Pacifico positions itself as part of the fun by taking care of the music (and drink) and letting everything else take care of itself. This non-intrusive exercise in art direction appeals to an audience that is not receptive to most beer advertising.
Music Player Interface
Player Interface on iPhone
       
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about the ‘*’
Work marked with an asterisk has been created without the permission of the brand or client. They are simply exercises meant to aid in the furtherment of an art direction career.